A new way to communicate what is happening at the UN - the Digital Media Zone is a bridge between the UN and the general public, translating high level diplomatic discussions into an engaging conversation.
New York, 27 April 2016 – From April 19th until April 22nd, PVBLIC together with the Office of the President of the General Assembly hosted a Digital Media Zone (DMZ) in parallel to the high-level meetings at the United Nations, where media influencers, bloggers, and journalists from around the world engaged in active discussions related to the Sustainable Development Goals and Climate Change. The Digital Media Zone Team hosted a live broadcast on April 21st together with UN TV. Partners presented at the event conducted interviews and produced relevant content to engage with the online audience.
On April 21st the Digital Media Zone reported about the High Level Thematic Debate on the Achievement of the Sustainable Development Goals hosted by the President of the General Assembly, Mogens Lykketoft. This event served to significantly increase international awareness and political momentum around the implementation of the SDGs. It brought together global political, business and civil society leaders in New York to focus on kick-starting the SDG implementation. It also addressed the synergy between the COP21 outcome and the 2030 Agenda. Leaders were offered a platform to catalyse action, discuss concrete steps forward and mobilize potential implementation partners. Forest Whitaker - Special Envoy for Peace and Reconciliation for UNESCO and SDG Advocate and Leonardo DiCaprio – UN Messenger of Peace, addressed the General Assembly on Thursday and Friday.
The following day, on April 22nd, Leaders from 175 countries signed the Paris Agreement on climate change as the landmark deal took a key step forward. To keep the global spotlight focused on climate change and build on the strong political momentum from Paris, United Nations Secretary-General Ban Ki-moon invited representatives of all countries to sign the Paris Agreement on climate change at a special Ceremony at the United Nations Headquarters that same day. The Signing Ceremony took place on the first day that the Agreement opened for signatures, and marked the first step toward ensuring that the Agreement enters into legal force as quickly as possible.
Media and partners at the Digital Media Zone included: Connect 4 Climate, UN Foundation, UN Development Programme, Mashable, +Social Good, Now This Media, UN Radio, SDG Action Campaign, AIESEC International, Origin Magazine and TheToolbox.org.
Most interviews and summaries from the Climate Agreement Signing Ceremony and the High Level Thematic Debate on the Achievement of the SDGs are available on the Digital Media Zone official YouTube Channel.